To eat the soil

chītǔ
吃土
To eat the soil

“chītǔ”yìcíyuányú2015shuānɡshíyíɡòuwùkuánɡhuānjié ，wǎnɡyǒumenzàiɡòuwùdeɡuòchénɡzhōnɡyīnhuāxiāochāoyùsuànzìcháoxiàɡèyuè“chītǔ”láixínɡrónɡduìwǎnɡluòɡòuwùdeyìzhǒnɡfēnɡkuánɡchénɡdù。
“吃土”一词源于2015双十一购物狂欢节，网友们在购物的过程中因花销超预算自嘲下个月“吃土”来形容对网络购物的一种疯狂程度。
The word "to eat the soil" was newly created to describe the situation that the netizens spend so much money shopping ( especially during the "double eleven shopping festival" ) that they don't have any money left for buying food and have to "eat the soil" instead.

 
【例文】

mǎshànɡyàoɡuòchūnjiéle，mǎilehuílǎojiādejīpiào，ɡěijiāréndelǐwù，zhèɡeyuèshènɡxiàderìzijiùzhǐnénɡchītǔle。
马上要过春节了，买了回老家的机票，给家人的礼物，这个月剩下的日子就只能吃土了。
Since the Spring Festival is coming, I've bought the plane ticket home, and the presents for the family. Therefore, I have got to "eat the soil" for the rest of the month.